Why Being Different Matters

In essence, being worthy of remark. Standing out. Your consumer receives up to 10,000 marketing messages a day. Read that again and breath deep. It's ok, you can stand out. But you have to be brave enough to be different. Be yourself. Also, recognize.you are not for everyone and that's ok.

What keeps you up at night? What makes you laugh? What do you celebrate? Be different and use it to connect with your world.

The Essence of Strategy is Sacrifice
As David Ogilvy said, "The essence of strategy is sacrifice."
Saying Something
You can’t do content marketing well if you have nothing to say.
Another social media platform?! How to prepare for Bulletin from Facebook
It's easy as leaders to get stuck in a creative rut. Here's a hack to help you get unstuck.
A Good Pitch
When you’re new to the industry you think passion is all that matters. And obviously, we believe
3 Critical Website Strategy Tips
Website design is complex. There are so many things to consider. Start here.
3 Biggest Brand Obstacles for Startups
Because a big passion of ours is helping startups. We think a lot about what issues they face,
1 Simple Messaging Hack to Improve Your Branding Today
It's simple. Talk about yourself less. You are not as interesting to them — as they are.
Why Being Different Matters
Seth Godin (one of my marketing heroes), calls this being "remarkable."
Know Thy Consumer
The quality of your marketing business strategy and product design is directly related to the quality with which you fully understand your consumer.
Hiring Your Brand
Hiring is one of the most important and most difficult things to do as a business leader. Especially when resources are limited and talent is scarce. But we know it’s critical. How do we do it?
Find Creativity in Discovering
It's easy as leaders to get stuck in a creative rut. Here's a hack to help you get unstuck. If it feels like you're banging your head against a wall and not getting anywhere, it's probably because you are. Break the mold and help your brain break the cycle by...
Bad Culture? Bad Customers
Sometimes as business owners we look up and realize… we’ve got a lot of bad customers. How did that happen? Now, I’ve got to go and fire customers. That’s never fun.