A Good Pitch

When you’re new to the industry you think passion is all that matters. And obviously, we believe it is a critical starting point. But at some point, you’re going to have to sell your vision. To get stakeholders to buy in.

Now comes the pitch.

You stand up in front a room. Large or small. And you start to sweat. You become extremely aware of how dry your mouth feels and all you can think about is what is riding on what you’re about to say… I’ve been there.

What you learn over time is that the quality of your pitch preparation is directly related to how overwhelming the pitch experience feels once you get there.

Here’s a quick hack I learned from Don Miller’s StoryBrand approach. Have your pitch follow this structure:

  1. Problem
  2. Solution
  3. Result

Make the problem felt. Clearly communicate the solution. Inspire towards the result.

Go make a pitch that your passion would be proud of.