Our philosophy

Your brand is what they say about you when you’re not around.

Branding is what you do about it.

At Pathmaker, we believe that brand is the single most important piece of your business. Your reputation. The perceptions associated with your company drives decisions about whether someone wants to work with you or for you. It dictates whether someone recommends your business to a friend. And firstly created by customer experience.

If customer experience is framed by the interactions that your customers have with your business, then brand and marketing content is the paint on the walls. The first impression team. And you only get one chance to make your first impression. We make sure it’s solid. It’s remarkable.

But not just that, with clarity on your brand message, strategy, feel and flavor each interaction that follows can be consistently remarkable.

  • Do you know what your brand is?
  • Do you know what you want it to be?
  • Do you know how to keep it consistent?
  • Do you know how to improve your first impression?

The Brand Miss:

Now that we've got a good understanding of your brand — are we doing everything we can to fully impact it? 

So many leaders miss the opportunity in the study of your brand. It's not just about marketing. That's just the megaphone. Your reputation, your culture, your message, your staff hiring, and everything in between drives the reputation and brand of your business.

Do you have a plan for it?


Anthony Domine, the Chief Brandologist and your partner at Pathmaker has devoted his career to a study of brand and all it's facets. Let's put it to work.

The mission is to balance the efficiency of a machine with the invention of a mad scientist all for your company in the feeling of the soul of your brand.


Founder and branding expert.


Chief Operating Officer


Chief Strategy Officer


Lead designer


Lead videographer


UX/UI designer & dev